Trevor Southerland: How Primary Candidates Spent Their Money
This week, friend of the show Trevor Southerland joins Thomas and Michael to break down the results of the 2023 primaries--specifically, where candidates spent their money to reach voters. While topline fundraising numbres are one part of the story, targeted spending can make a huge difference. How does investing in mailers compare to TV ad buys? What does heavy investment in robo-calls mean for a flagging campaign? And can any amount of money paper over a message that misunderstands the base?
